There are various estimates about the markup of this program, but they range from 25% to 50% – that’s a lot! Part of Dex’s marketing strategy is to use Pay Per Click on Google, Bing and Yahoo. Their model is basically to increase clientele by any means necessary and lock them into contracts that are very difficult to get out of. You eventually get fed up, try and cancel your service only to run into more issues. You start asking them about work they have done and they begin to be evasive and sometimes tell you that you need to “upgrade to a better package to get those results. This is really when the cat ‘n mouse game begins with them. Their strategy is to promise everything under the sun in their initial sales consultations, then work the upsell angle when you start catching on that they are not producing results. Put another way, they have become less of a marketing company and more of a glorified sales force that tends to “puke out” horrible marketing services to clients. At the very least, they are just an extremely large company that works in volume (not quality) and they put sales revenue above the care and service of their clients.īy volume I mean they are more of a large scale sales company that provides a low quality service. ![]() Many very reputable people in the online marketing company who specialize in areas like SEO, PPC and Display advertising think that Dex is a complete scam. In my experience, most of the people who signed up with Dex Media were sold a “bill of goods” and are not even aware of exactly what Dex does for them. Much of what is written below is gleaned from the vast amount of negative online reviews you can read for yourself. If you answered no to most of those questions and yes to that last question, then you are just like a growing number of Dex Media clients (both past and present) who are fed up with their horrible marketing services. ![]()
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